{"title":"SWIMFINS","description":null,"products":[{"product_id":"churchill-makapuu-classic-malaysian-rubber-a4","title":"Churchill® Makapuu Classic Malaysian Rubber A4","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv data-is-intersecting=\"true\" data-turn-id-container=\"request-WEB:9fdec975-cbcd-43b1-9f5c-875286ad85f7-5\" class=\"\"\u003e\n\u003cdiv class=\"relative w-full overflow-visible\"\u003e\n\u003csection data-turn=\"assistant\" data-scroll-anchor=\"false\" data-testid=\"conversation-turn-12\" data-turn-id-container=\"request-WEB:9fdec975-cbcd-43b1-9f5c-875286ad85f7-5\" data-turn-id=\"request-WEB:9fdec975-cbcd-43b1-9f5c-875286ad85f7-5\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-turn-start-message=\"true\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-5\" dir=\"auto\" data-message-id=\"8f547dd2-3444-4462-8a78-cf69492cde01\" data-message-author-role=\"assistant\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1065\" data-start=\"0\"\u003eThe Churchill® Makapuu® Floating Fins are the ORIGINAL swimfins trusted since 1936, first invented by Owen Churchill for the U.S. Navy and still the #1 choice for bodyboarders worldwide nearly 90 years later, redesigned for 2026 with a new comfort-focused mold featuring rounded heel strap edges, a smoothed drainage hole underside, and a softer natural foot pocket to eliminate irritation and chafing, while the patented Dolphin Tail split-blade design channels water more efficiently for more thrust per kick, faster wave entry, stronger hold, and reduced leg fatigue; manufactured in Malaysia using 100% premium natural rubber for the perfect balance of stiffness for power and flex for comfort, the 2026 Makapuu® also features size-proportional blade lengths for balanced flex and control across every size, an updated reduced-diameter drainage hole engineered to flush sand and debris while preventing toe snag in heavy surf, and is available in five sizes (S \/ M \/ ML \/ L \/ XL), with sizing up recommended for those between sizes for the most comfortable fit.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"contents\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pointer-events-none -mt-px h-px translate-y-[calc(var(--scroll-root-safe-area-inset-bottom)-14*var(--spacing))]\" aria-hidden=\"true\"\u003e\u003c\/div\u003e","brand":"Churchill® Swimfins","offers":[{"title":"S","offer_id":50863930081527,"sku":"GMC-MOREY-119871CF398A","price":13.98,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":50863930114295,"sku":"GMC-MOREY-584102751785","price":13.0,"currency_code":"USD","in_stock":true},{"title":"ML","offer_id":50863930147063,"sku":"GMC-MOREY-75F065302773","price":13.98,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":50863930179831,"sku":"GMC-MOREY-512A37A9B10C","price":13.9,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":50863930212599,"sku":"GMC-MOREY-B5FEF2CD0922","price":13.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/5593\/1895\/files\/3_Morey_churchill_MACAPUU_Prod_Picture_Desktop.webp?v=1781538268"},{"product_id":"churchill-makapuu-pro-malaysian-rubber-p4","title":"Churchill® Makapuu PRO Malaysian Rubber P4","description":"\u003cp data-start=\"42\" data-end=\"477\"\u003eThe iconic Churchill® Makapuu® PRO is the highest-performance fin in the Churchill lineup, built for experienced bodyboarders, bodysurfers, and watermen who demand maximum power, speed, and control in heavy surf. Inspired by Owen Churchill’s original swimfin design first developed for the U.S. Navy in 1936, the Makapuu® PRO combines nearly 90 years of performance heritage with advanced modern upgrades engineered for serious riders.\u003c\/p\u003e\n\u003cp data-start=\"479\" data-end=\"889\"\u003eDesigned with reinforced stiff blade rails and the patented Dolphin Tail split-blade design, the Makapuu® PRO channels more water with every kick to generate explosive acceleration, faster wave entry, stronger projection, and maximum thrust with less wasted energy. Whether paddling into heavy waves or driving through critical sections, the PRO delivers the most propulsion of any fin in the Churchill lineup.\u003c\/p\u003e\n\u003cp data-start=\"891\" data-end=\"1376\"\u003eManufactured in Malaysia using 100% premium natural rubber, the Makapuu® PRO delivers the perfect balance of stiffness for power and flex for comfort, while maintaining long-lasting durability and natural flex that synthetic alternatives can’t match. The updated 2026 mold also introduces enhanced comfort upgrades including rounded heel strap edges, smoother drainage detailing, and a softer foot pocket designed to reduce irritation and improve fit during long sessions in the water.\u003c\/p\u003e\n\u003cp data-start=\"1378\" data-end=\"1569\"\u003eComplete with fin tethers and ankle straps for added security in powerful surf conditions, the Makapuu® PRO is built for riders who push hard and expect elite-level performance every session.\u003c\/p\u003e","brand":"Churchill® Swimfins","offers":[{"title":"M","offer_id":50863930573047,"sku":"GMC-MOREY-850FF474CA07","price":17.9,"currency_code":"USD","in_stock":true},{"title":"ML","offer_id":50863930605815,"sku":"GMC-MOREY-5647AFD8D9EC","price":17.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":50863930638583,"sku":"GMC-MOREY-CDCDB6849F12","price":17.96,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":50863930671351,"sku":"GMC-MOREY-6DE5984C8979","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/5593\/1895\/files\/1_Morey_churchill_PRO_Prod_Picture_Desktop.webp?v=1781538276"},{"product_id":"90th-anniversary-churchill-swimfins-f4","title":"90th Anniversary Churchill Swimfins F4","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCelebrating 90 Years of Performance Since 1936.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIntroducing the 90th Anniversary Edition Churchill Swimfins — a milestone release honoring nine decades of craftsmanship, innovation, and ocean heritage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCreated with the same performance-driven spirit that has defined Churchill for generations, this limited collector’s edition reimagines the iconic Makapuu silhouette in a striking black-and-gold marbled finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo two pairs are exactly alike.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHand-poured and individually numbered, each pair represents a unique piece of Churchill history — built for bodysurfers, bodyboarders, watermen, and ocean athletes who demand timeless performance in the water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCrafted from 100% natural Malaysian rubber and featuring the legendary dolphin-tail design, the 90th Anniversary Edition delivers the powerful thrust, comfort, and control that made Churchill an icon.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA collector’s release. Built to be ridden.\u003c\/span\u003e\u003c\/p\u003e","brand":"Churchill® Swimfins","offers":[{"title":"Malaysian \/ S","offer_id":50863930933495,"sku":"GMC-MOREY-2ADBD8D15C22","price":17.9,"currency_code":"USD","in_stock":true},{"title":"Malaysian \/ M","offer_id":50863930966263,"sku":"GMC-MOREY-9AE3301FB2DA","price":17.96,"currency_code":"USD","in_stock":true},{"title":"Malaysian \/ ML","offer_id":50863930999031,"sku":"GMC-MOREY-992AA519C84C","price":17.96,"currency_code":"USD","in_stock":true},{"title":"Malaysian \/ L","offer_id":50863931031799,"sku":"GMC-MOREY-ED644A118AEC","price":17.98,"currency_code":"USD","in_stock":true},{"title":"Malaysian \/ XL","offer_id":50863931064567,"sku":"GMC-MOREY-8DF69765C9CE","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/5593\/1895\/files\/Morey_churchill_90th_Prod_Picture_Desktop.webp?v=1781538281"},{"product_id":"churchill-vortex-k2","title":"Churchill® Vortex K2","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eIntroducing Churchill's Vortex swim fins, Churchill's first symmetrical fins meticulously shaped to capture laminar flow and deliver the best hydrodynamic performance for lifeguards, bodysurfers, watermen, and dropknee bodyboarders. \u003cbr\u003e\u003cbr\u003eFeaturing a unique vortex spiral pattern on the bottom for enhanced traction and grip on wet surfaces, these fins ensure stability before entering the water. Crafted from top-quality Malaysian rubber, Vortex Swimfins offer unmatched durability, comfort, and power. With their innovative design and superior materials, experience dynamic performance and precision control in every stroke with Churchill’s new Vortex Swim Fins.\u003c\/span\u003e\u003c\/p\u003e","brand":"Churchill","offers":[{"title":"LIME GREEN \/ S","offer_id":50863932047607,"sku":"GMC-MOREY-58B3044C3897","price":11.96,"currency_code":"USD","in_stock":true},{"title":"LIME GREEN \/ M","offer_id":50863932080375,"sku":"GMC-MOREY-7D8A3DBC3872","price":11.96,"currency_code":"USD","in_stock":true},{"title":"LIME GREEN \/ ML","offer_id":50863932113143,"sku":"GMC-MOREY-A3971F345D9C","price":11.96,"currency_code":"USD","in_stock":true},{"title":"LIME GREEN \/ L","offer_id":50863932145911,"sku":"GMC-MOREY-4E440A020CA1","price":11.0,"currency_code":"USD","in_stock":true},{"title":"LIME GREEN \/ XL","offer_id":50863932178679,"sku":"GMC-MOREY-4A47AE88C906","price":11.0,"currency_code":"USD","in_stock":true},{"title":"YELLOW CORAL \/ S","offer_id":50863932211447,"sku":"GMC-MOREY-067199FE7A9D","price":11.9,"currency_code":"USD","in_stock":true},{"title":"YELLOW CORAL \/ M","offer_id":50863932244215,"sku":"GMC-MOREY-0CA74FF963D0","price":11.98,"currency_code":"USD","in_stock":true},{"title":"YELLOW CORAL \/ ML","offer_id":50863932276983,"sku":"GMC-MOREY-1A553A5C3725","price":11.96,"currency_code":"USD","in_stock":true},{"title":"YELLOW CORAL \/ L","offer_id":50863932309751,"sku":"GMC-MOREY-0DAE482C9E34","price":11.9,"currency_code":"USD","in_stock":true},{"title":"YELLOW CORAL \/ XL","offer_id":50863932342519,"sku":"GMC-MOREY-FAD93AF02771","price":11.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/5593\/1895\/files\/MOREY_CHURCHILL_VORTEX_PRODPICTURE_1.webp?v=1781538317"},{"product_id":"churchill-signature-plc-swimfins-c3","title":"Churchill® Signature PLC Swimfins C3","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003ca data-encoded-attr-charset=\"dXRmLTg=\" data-encoded-tag-value=\"\" data-encoded-tag-name=\"meta\"\u003e\u003c\/a\u003eIntroducing the Pierre Louis Costes Signature Makapuu® Swim Fins, developed in collaboration with the 2x world champion bodyboarder. After refining the stiffness to Pierre’s liking and incorporating Pierre's feedback, we proudly present these fins made with 100% Malaysian rubber. Each pair features Pierre's signature laser-engraved on the top and is color-matched to his Morey signature pro board, ensuring a cohesive and stylish look. These fins offer exceptional performance and a personalized touch for the dedicated world champion bodyboarder.\u003c\/p\u003e","brand":"Morey® Bodyboards","offers":[{"title":"Yellow\/Black \/ S","offer_id":50863932604663,"sku":"GMC-MOREY-E9FF4CEA7E65","price":14.9,"currency_code":"USD","in_stock":true},{"title":"Yellow\/Black \/ M","offer_id":50863932637431,"sku":"GMC-MOREY-C5CA0CB000F0","price":14.0,"currency_code":"USD","in_stock":true},{"title":"Yellow\/Black \/ ML","offer_id":50863932670199,"sku":"GMC-MOREY-AFE7B244E181","price":14.0,"currency_code":"USD","in_stock":true},{"title":"Yellow\/Black \/ L","offer_id":50863932702967,"sku":"GMC-MOREY-BF0A2DCC10E7","price":14.9,"currency_code":"USD","in_stock":true},{"title":"Yellow\/Black \/ XL","offer_id":50863932735735,"sku":"GMC-MOREY-F9CF63659D0F","price":14.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/5593\/1895\/files\/PRODCUT_PICS_EDIT_CHURCHILL_PLC_ZOON_2.jpg?v=1781538329"},{"product_id":"churchill-makapuu-pro-natural-gum-rubber-a6","title":"Churchill® Makapuu® PRO Natural Gum Rubber A6","description":"\u003cp\u003e\u003cspan\u003eThe iconic Churchill® Makapuu® PRO, the ultimate choice for experienced bodyboarders who demand nothing but the best! Designed with a custom neoprene foot pocket, this fin offers supreme comfort and a secure fit around your ankle for unparalleled support.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e These swimfins also come complete with a fin tether and ankle strap, so you can ride with confidence knowing your fins will always stay securely attached. With a stiffer blade that provides quicker thrusts and more speed, you'll feel like a pro riding the waves like never before. Don't settle for ordinary fins, upgrade to the advanced Churchill® Makapuu® PRO and take your bodyboarding experience to new heights!\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eRubber origin: Chinese\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUnsure which fin size to get? Check out our \u003ca href=\"https:\/\/moreybodyboards.com\/pages\/size-guide\" target=\"_blank\"\u003esize guide\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"Churchill","offers":[{"title":"Medium \/ Orange | Black","offer_id":50863946989815,"sku":"GMC-MOREY-072DB7F442ED","price":14.98,"currency_code":"USD","in_stock":true},{"title":"Medium \/ Black | Black","offer_id":50863947022583,"sku":"GMC-MOREY-65062F6586FB","price":14.96,"currency_code":"USD","in_stock":true},{"title":"Medium Large \/ Orange | Black","offer_id":50863947055351,"sku":"GMC-MOREY-30F6223A1778","price":14.0,"currency_code":"USD","in_stock":true},{"title":"Medium Large \/ Black | Black","offer_id":50863947088119,"sku":"GMC-MOREY-2EE84CFCEC72","price":14.0,"currency_code":"USD","in_stock":true},{"title":"Large \/ Orange | Black","offer_id":50863947120887,"sku":"GMC-MOREY-8FA8BE596B5F","price":14.98,"currency_code":"USD","in_stock":true},{"title":"Large \/ Black | Black","offer_id":50863947153655,"sku":"GMC-MOREY-59A2150D7785","price":14.9,"currency_code":"USD","in_stock":true},{"title":"Extra Large \/ Orange | Black","offer_id":50863947186423,"sku":"GMC-MOREY-A070BC40106B","price":14.0,"currency_code":"USD","in_stock":true},{"title":"Extra Large \/ Black | Black","offer_id":50863947219191,"sku":"GMC-MOREY-9AF7C5FDC522","price":14.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/5593\/1895\/files\/FINSORANGE_BLACKFRONT.webp?v=1781538491"},{"product_id":"churchill-makapuu-classic-natural-gum-rubber-u8","title":"Churchill® Makapuu Classic Natural Gum Rubber U8","description":"\u003cp\u003eThe Churchill® Makapuu® floating fins are patented and trademarked swimfins that have been setting the standard for excellence since 1936. Crafted from natural gum rubber, each fin is meticulously inspected for quality to ensure maximum durability and performance.\u003c\/p\u003e\n\u003cp\u003eInspired by the natural movement and speed of a dolphin's tail, the Makapuu® swimfin provides unbeatable thrust and power in the water. Experience the ultimate in performance, comfort, and style with the iconic Churchill® Makapuu® Floating Fins.\u003cbr\u003e\u003cbr\u003eRubber origin: Chinese\u003cbr\u003e\u003cbr\u003eUnsure which fin size to get? Check out our \u003ca href=\"https:\/\/moreybodyboards.com\/pages\/size-guide\" target=\"_blank\"\u003esize guide\u003c\/a\u003e.\u003c\/p\u003e","brand":"Churchill","offers":[{"title":"Small","offer_id":50863947579639,"sku":"GMC-MOREY-8AA2E80B5B26","price":9.98,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":50863947612407,"sku":"GMC-MOREY-5F728B0009FE","price":9.0,"currency_code":"USD","in_stock":true},{"title":"Medium Large","offer_id":50863947645175,"sku":"GMC-MOREY-E2475AB421B4","price":9.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":50863947677943,"sku":"GMC-MOREY-F4A9AE91DA81","price":9.98,"currency_code":"USD","in_stock":true},{"title":"Extra Large","offer_id":50863947710711,"sku":"GMC-MOREY-32A81C89B73E","price":9.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/5593\/1895\/files\/FINSORANGE_BLUEFRONT.webp?v=1781538502"},{"product_id":"churchill-vortex-z5","title":"Churchill® Vortex Z5","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eIntroducing Churchill's Vortex swim fins, Churchill's first symmetrical fins meticulously shaped to capture laminar flow and deliver the best hydrodynamic performance for lifeguards, bodysurfers, watermen, and dropknee bodyboarders. \u003cbr\u003e\u003cbr\u003eFeaturing a unique vortex spiral pattern on the bottom for enhanced traction and grip on wet surfaces, these fins ensure stability before entering the water. Crafted from top-quality Malaysian rubber, Vortex Swimfins offer unmatched durability, comfort, and power. With their innovative design and superior materials, experience dynamic performance and precision control in every stroke with Churchill’s new Vortex Swim Fins.\u003c\/span\u003e\u003c\/p\u003e","brand":"Churchill","offers":[{"title":"LIME GREEN \/ S","offer_id":50863950987511,"sku":"GMC-MOREY-4F9154825B88","price":11.0,"currency_code":"USD","in_stock":true},{"title":"LIME GREEN \/ M","offer_id":50863951020279,"sku":"GMC-MOREY-97324D1E25B2","price":11.9,"currency_code":"USD","in_stock":true},{"title":"LIME GREEN \/ ML","offer_id":50863951053047,"sku":"GMC-MOREY-068A9A522145","price":11.9,"currency_code":"USD","in_stock":true},{"title":"LIME GREEN \/ L","offer_id":50863951085815,"sku":"GMC-MOREY-849DBA7B0FA7","price":11.9,"currency_code":"USD","in_stock":true},{"title":"LIME GREEN \/ XL","offer_id":50863951118583,"sku":"GMC-MOREY-B52133C5077D","price":11.9,"currency_code":"USD","in_stock":true},{"title":"YELLOW CORAL \/ S","offer_id":50863951151351,"sku":"GMC-MOREY-B8E6DB40F854","price":11.0,"currency_code":"USD","in_stock":true},{"title":"YELLOW CORAL \/ M","offer_id":50863951184119,"sku":"GMC-MOREY-39CF40D2A187","price":11.9,"currency_code":"USD","in_stock":true},{"title":"YELLOW CORAL \/ ML","offer_id":50863951216887,"sku":"GMC-MOREY-70D4BFE9E122","price":11.96,"currency_code":"USD","in_stock":true},{"title":"YELLOW CORAL \/ L","offer_id":50863951249655,"sku":"GMC-MOREY-88009056BAC4","price":11.9,"currency_code":"USD","in_stock":true},{"title":"YELLOW CORAL \/ XL","offer_id":50863951282423,"sku":"GMC-MOREY-DC5FE4A8016D","price":11.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/5593\/1895\/files\/MOREY_CHURCHILL_VORTEX_PRODPICTURE_1_d790bccf-9e01-4f3d-8bd1-be4575535c8a.webp?v=1781538597"}],"url":"https:\/\/kilara.shop\/collections\/swimfins.oembed","provider":"My Store","version":"1.0","type":"link"}